GNU awk.exe quotes, add

Print single quotes ' using \x27

Print double quotes " using \x22

Add quotes to every line:

awk "BEGIN {q="""\x22"""}{print q $0 q}" input.file

Add quotes to every line and wrap begining and end whitespaces:

awk "BEGIN {q="""\x22"""}{$1=$1;print q $0 q}" input.file

BEGIN is case sensitive.